A poorly photographed product sells poorly, online even more than in store. But a professional photo shoot for every item is not realistic for most businesses: too expensive, too slow, and to be redone with every new delivery.
The GIA Gallery addresses this: from a photo of your product, or a simple description, it generates a series of visuals suited to where you will publish them.
Two starting points
With a product photo (JPG, PNG or WEBP, up to 10 MB). This is the most reliable option: GIA keeps your product and changes the staging. The text field then becomes optional and is used to describe the mood you want — for example "doll held by a little girl, birthday mood, pastel colors".
Without a photo, with a description (up to 1,200 characters). Useful to prepare a listing before the goods arrive: "matte black perfume bottle, premium design, 100 ml, elegant and minimalist style". The more precise the description, the closer the result is to the real product.
Choose the style
Seven styles are available, each designed for a use:
- Professional studio: seamless neutral background, soft diffused light, crisp product, for the catalog.
- E-commerce: pure white background, centered product, even lighting and no props, for your online store page.
- Lifestyle: the product in a realistic everyday setting, in natural light.
- Premium: dark elegant background, rim lighting and refined reflections, for an upscale look.
- Minimalist: solid pastel background, generous empty space and soft shadows.
- Social media: bold colors and a dynamic composition, to stop the scroll.
- Marketplace: pure white background, product filling most of the frame and true-to-life colors.
Choose image types and format
A single request can combine several image types: product photo, packshot, lifestyle, product in use, close-up, promotional image. Enough to build the full set for a product page in one go.
The format depends on the destination:
| Format | Typical use |
|---|---|
| 1:1 square | product page, Instagram feed, marketplace |
| 4:5 portrait | Instagram and Facebook posts |
| 16:9 landscape | website banner, cover, YouTube |
| 9:16 vertical | stories, reels, TikTok, WhatsApp status |
Finally, the Additional instructions field (500 characters) lets you set constraints: "white background, natural light, no text".
Work on the gallery
One click on Generate gallery produces up to six visuals. On each one, you can:
- enlarge it and browse the series full screen;
- download it;
- regenerate it on its own, if one visual doesn't work, without rerunning the whole series;
- delete it from the selection.
Keep the best, regenerate the rest, and download.
Best practices
- Start from a sharp photo of the real product: it is what keeps the visuals faithful.
- One style per series. Mixing premium and social media on the same page blurs the store's image.
- Pick the format before generating, based on the destination, rather than cropping afterwards.
- Check every visual before publishing: color, shape, label. A generated visual must faithfully represent what the customer will receive; if it drifts, regenerate it.
- Avoid text in the image: add prices and promotions in your publishing tool, where they stay editable.
With the product sheet, the full loop
The Gallery comes into its own alongside the Product sheet module: the same photo is first used to prepare the catalog sheet — name, category, description, selling points — then to generate the visuals that go with it. A photo taken in the warehouse becomes, in a few minutes, a product ready to sell in store, online and on social media.